Mission Statement: Winning Souls Saving Minds through Christ-centred resources

Winning Souls

Evangelism is the most important task to be undertaken by Christians Our goals is to equip the church and make available evangelistic tools to win the unreached for Christ.

Saving Minds

Our minds must be transformed and informed by sound Christian principles if we are to be salt and light of the world· We seek to fulfil God's role for us to impact lives by drawing them to God and His Word, to equip Christians by building them up in their faith, through producing and providing Christ-centred resources;

We believe God has called Mass Media to fulfil a specific purpose in Christian outreach within the Campus Crusade Ministry and the Christian Community at large, both in our nation and region. We, therefore, aim to be a vision-driven organisation;

We endeavour to develop mutually beneficial partnerships with publishers, distributors, retailers, churches and Christian organisations by striving for excellence and professionalism in our services and our products;

• We commit to good stewardship our financial resources by investing wisely and giving generously to help fulfil the Great Commission;
• We seek to work hand in hand with the other ministries under Campus Crusade, to serve them through the expertise and resources available to us;
• We believe in building team spirit amongst our staff and making every effort to keep the unity of the Spirit through the bond of peace, through mutual affirmation and accountability to one another in order to draw the best out of each other.